Promotions and success & Brand and clientele

From a small workshop to a premier brand, Jimmy's journey as a shoemaker has earned him not only name and fame but also a lot of awards. His work were admired and he has been credited globally for his art of designing. Some of the awards he has received are:

• In the year 2000 he was bestowed a state award carrying the title of Dato' by the Sultan of Pahang state in Malaysia for his achievements.
• In the year 2002 he was conferred an OBE by Queen Elizabeth II in recognition of his services to the shoe and fashion industry in the UK.
• In the year 2004 Choo was awarded the Darjah Setia Pangkuan Negeri by the Yang di-Pertua Negeri (Governor) of his home state of Penang, which also carries the title Dato'.
• He has also been awarded a fellowship by the University of the Arts London, conferring the use of the title Professor

The company Jimmy Choo Ltd which started as a shoe making house has extended into the other sectors of the fashion world. It has produced its exclusive line of Couture collection and has also gone onto producing accessories such as hand bags. The company has expanded across the globe and garnered a slew of celebrity clientele. The late Diana, Princess of Wales, was a huge fan of Choo's designs.



http://www.bornrich.com/jimmy-choo2.html

http://www.fashionmodeldirectory.com/designers/jimmy-choo/

http://www.indobase.com/fashion/fashion-designers/jimmy-choo.html

Who Wears It ?

Beyonce Knowles wearing "Anouk "

Gwyneth Paltrow wearing " Jada "

Halle Berry wearing " Lance " 

Jennifer Lopez wearing " Mogul "

Plus, a video by Nicole Kidman.

http://shoerazzi.com/wp-content/uploads/2013/01/jimmy-choo-mogul-gladiator-sandal-jennifer-lopez.jpg

http://ashley.wpengine.netdna-cdn.com/wp-content/uploads/2012/11/jimmy-choo-lnace-sandal-halle-berry.jpg

http://ashley.wpengine.netdna-cdn.com/wp-content/uploads/2013/04/Jimmy-Choo-Jada-Sandal-Gwyneth-Paltrow.jpg

http://ashley.wpengine.netdna-cdn.com/wp-content/uploads/2013/04/Jimmy-Choo-Anouk-pump-Beyonce.jpg

https://www.youtube.com/watch?feature=player_embedded&v=d3gteCs34RE

The Look

All Choo shoes are hand-made, his perfectionist craftsmanship is displayed in their simple details. They are never overtly fashionable yet are equal in elegance to the designer clothes they are usually worn with.

His style is elegant, feminine, maybe sexy. They were favoured by the Princess of Wales, who would buy one style in several colours for evening wear and to coordinate with her day suits.

Choo favors crystalline colors, aqua, fuchsia, and bright orange and applies them to luxury fabrics like silk satin and shantung.

Python and fish skin are some of his favorite materials because of the way they accept dye, and mink and feathers grace some of his styles. He has used a wide variety of stones, from Swarovski crystals to natural crystals for their healing power.

His stiletto heels have been described as

"dainty and deadly."

Choo's philosophy is that shoes can be both beautiful and comfortable, and his devotees prove the point by their nearly fanatical devotion to his footwear.

http://www.dexigner.com/news/18113

http://www.runningwithheels.com/index.php/2008/12/resort-shoes-2009/

The Choo's Invansion

“A person should never have to fit a pair of shoes, the shoe should be able to fit the person.”

This entry we talk on how Choo going out in his own.  The Choo name was a global brand, with high-end retail clients that included Harrods and Saks Fifth Avenue carrying Choo footwear. He had also expanded to include a range of accessories including Jimmy Choo handbags and other accessories. Choo now resides chiefly in London. He is involved in a project to set up a shoemaking institute in his country of birth Malaysia, where his iconic status is often evoked to inspire budding shoemakers and fashion designers. Choo crafts a small number of pairs of shoes each week and trains a select group of students on how to make high-end footwear. Sandra Choi, who was an apprentice under Choo, is the Creative Director at the company. Mellon and Choi’s design collaboration led to immediate increased demand for Jimmy Choo shoes.

So, here's the commercial video of Jimmy Choo's collection

http://www.stylesequel.com/designers/jimmy-choo/biography

http://juicy.mashkulture.net/magyar/wp-content/uploads/2009/05/jimmy-choo-angela-lindvall-by-terry-richardson-06.jpg

https://www.youtube.com/watch?feature=player_embedded&v=mrIpzGfJwjI

Glamoura - Business Bonanza with A Voguette

Tamara Mellon turned her life

around when she sought out

cobbler Jimmy Choo and

the shoes began to take shape

TAMARA YEARDYE MELLON

A co-founder of footwear label Jimmy Choo. She is an accessories editor at Vogue, who often hired Choo to make shoes for fashion shoots, sensed a larger market for Choo's creations. She approached the shoemaker about partnering to create a line of ready-to-wear footwear. Together they grew the business. They contracted with Italian factories and opened their first boutique shop in London. Choo had stores in Los Angeles and New York and lineup of adoring Hollywood celebrities that included Julia Roberts and Renee Zellweger. Then, Choo had sold 50 % interest in his company to Tamara Yeardye Mellon. He was then a partner but was not involved in running the business anymore.

One-time team: Tamara approached shoe designer Jimmy Choo with her business idea and the two came together to found one of the most successful shoe lines in the noughties

Successful glam: The shoe line's distinctive design brought fame and fortune to Jimmy Choo and Tamara as the stars fell for their heels










http://www.vogue.co.uk/spy/biographies/tamara-mellon-biography

http://www.dailymail.co.uk/femail/article-2420803/Theyre-MY-Choos-TAMARA-MELLON-reveals-contempt-man-label-lost-millions-alcoholic-mother.html

High Heels are Hard Work

Choo began selling his first shoe designs under the brand name Lucky Shoes in 1984. He was joined in the business by his niece, Sandra Choi. Choo started a custom shoe business under his name and opened his first shop in Hackney in 1986 in an old hospital building. Within two years of opening his shop, Choo's shoes were featured in an eight-page spread in Vogue magazine. Choo became the darling of the celebrity world, in particular Princess Diana, who donned Choo's footwear seemingly everywhere she went.  His relationship with Vogue magazine that would prove to be instrumental in the rise of the Jimmy Choo brand. Choo also makes boots which allow designers room for play.

Yeah. Everybody knows the fact that Princess Diana did wear our very own, (Malaysia-born-and-raise shoe designer, the One of a kind Jimmy Choo) shoe. But, do anyone knows how is that shoe looks like? The legendary shoes that propelled Jimmy Choo brand to emerge as one of the top shoe designer in the whole world.

It is called as Gold. See that pumps? It's pretty, ain't it?

http://books.google.com.my/books?id=ASffGVrRU3QC&printsec=frontcover&dq=jimmy+choo&hl=en&sa=X&ei=ul44UoHQOJDqrQeY4YC4Bg&ved=0CDcQ6AEwAA#v=onepage&q=jimmy%20choo&f=false

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnq9FFT6XVYpSFUu6ecGBT_Wpt3S73LIRZkKZE4eKqtFQH2S4ntFCnHrvpysfWN0D_j-rWcsNhdrtNJtcvLx-DRaBxAKCNfzFNNgq2QXN3SzsH82RG6_ItBY90sJ-eQdovA6ZKl57F-A/s320/jimmy-choo-gold-pumps-profile.jpg

http://clubadventist.com/forum/ubbthreads.php/ubb/download/Number/1733/filename/Princess%20Diana%20in%20Catherine%20Wlker%20dress%20and%20Jimmy%20Choo%20shoes%2010AA,%201997.jpg

Early years ... A Choo Was Born

 

‘Fun and powerful … Like a great pair of heels!‘ - Diane Von Furstenberg. This is what I am going to talk about fashion designer that rose to fame for the quality and style of his handmade women's shoes – Dato’ Jimmy Choo. In Penang, Malaysia, Jimmy Choo Yeang Keat was born into a family of shoemakers in 1961. He is a Malaysian-Chinese descent. The boy's father, Choo Kee Yin was an immigrant from China, was taught to make shoes. With time, Choo Kee became one of the best known shoemakers in Penang. Afterward, he taught Jimmy Choo in shoemaking. "When I first started, my father wouldn't let me make a shoe. Instead, he said: ‘Sit and watch, sit and watch.’ For months and months, I did that.” said Jimmy.

            

“My parents were shoemakers and I have followed my father’s lead. He inspired me.” said Jimmy. He made his first shoe when he was only 11 years old, but managed only to complete six years of formal education at Shih Chung Primary School in Penang. He worked part time in restaurants and at a shoe factory to make that extra buck to finance his studies. It was perhaps in 1986 when Choo began his career as a shoemaker when he started his workshop in Hackney in East London. After learning from his father about the craft of shoemaking, Choo made his way to England.

There, he attended Cordwainers's Technical College in London and the London College of Fashion. He is the most famous of alumni at his college. He graduated in 1983. Now, the college is a part of the London College of Fashion. Choo has divulged that he worked part-time at restaurants and as a cleaner at a shoe factory to help fund his college education. His humble beginnings can be traced back to his workshop in Hackney, East London, which he opened in 1986 by renting an old hospital building.




http://www.biography.com/people/jimmy-choo-20692491?page=2

http://www.bornrich.com/jimmy-choo2.html