Glamoura - Business Bonanza with A Voguette

Tamara Mellon turned her life

around when she sought out

cobbler Jimmy Choo and

the shoes began to take shape

TAMARA YEARDYE MELLON

A co-founder of footwear label Jimmy Choo. She is an accessories editor at Vogue, who often hired Choo to make shoes for fashion shoots, sensed a larger market for Choo's creations. She approached the shoemaker about partnering to create a line of ready-to-wear footwear. Together they grew the business. They contracted with Italian factories and opened their first boutique shop in London. Choo had stores in Los Angeles and New York and lineup of adoring Hollywood celebrities that included Julia Roberts and Renee Zellweger. Then, Choo had sold 50 % interest in his company to Tamara Yeardye Mellon. He was then a partner but was not involved in running the business anymore.

One-time team: Tamara approached shoe designer Jimmy Choo with her business idea and the two came together to found one of the most successful shoe lines in the noughties

Successful glam: The shoe line's distinctive design brought fame and fortune to Jimmy Choo and Tamara as the stars fell for their heels










http://www.vogue.co.uk/spy/biographies/tamara-mellon-biography

http://www.dailymail.co.uk/femail/article-2420803/Theyre-MY-Choos-TAMARA-MELLON-reveals-contempt-man-label-lost-millions-alcoholic-mother.html