All Choo shoes are hand-made, his perfectionist craftsmanship is displayed in their simple details. They are never overtly fashionable yet are equal in elegance to the designer clothes they are usually worn with.
His style is elegant, feminine, maybe sexy. They were favoured by the Princess of Wales, who would buy one style in several colours for evening wear and to coordinate with her day suits.
Choo favors crystalline colors, aqua, fuchsia, and bright orange and applies them to luxury fabrics like silk satin and shantung.
Python and fish skin are some of his favorite materials because of the way they accept dye, and mink and feathers grace some of his styles. He has used a wide variety of stones, from Swarovski crystals to natural crystals for their healing power.
His stiletto heels have been described as
"dainty and deadly."
Choo's philosophy is that shoes can
be both beautiful and comfortable, and his devotees prove the point by their
nearly fanatical devotion to his footwear.
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